{"id":25,"date":"2008-07-23T08:00:24","date_gmt":"2008-07-23T08:00:24","guid":{"rendered":"http:\/\/blog.lonkieffer.com\/?p=25"},"modified":"2008-07-21T15:53:36","modified_gmt":"2008-07-21T15:53:36","slug":"the-fundamental-four-steps-to-building-loyalty-where-attraction-begins","status":"publish","type":"post","link":"https:\/\/blog.lonkieffer.com\/?p=25","title":{"rendered":"Where Attraction Begins! The “Fundamental Four” Steps to Building Loyalty"},"content":{"rendered":"

Whether it be a civic organization, a fitness center, a sports team or a dating site on the internet all successful groups have "Four Fundamental" components, steps that build loyalty and a feeling of "membership." Membership is Retention on steroids!<\/span><\/p>\n

Membership has its privileges, but it also has its costs!<\/span><\/div>\n
 <\/div>\n
The "Fundament Four" Steps to Building Loyalty through Engaged Team Members:  Where Attraction Begins!<\/span><\/div>\n
    \n
  1. Make it hard to join.<\/span><\/li>\n
  2. Give discounts and benefits.<\/span><\/li>\n
  3. Constantly remind everyone they are on a team.<\/span><\/li>\n
  4. Demand that they pay dues(s).<\/span><\/li>\n<\/ol>\n
    Let’s talk in detail about the "Fundamental Four" steps to Building Strong Membership for your team.<\/span><\/div>\n
     <\/div>\n
      \n
    1. Make it hard to join.<\/span>                   <\/li>\n<\/ol>\n
      "I don’t want to belong to any club that will have people like me as a member." Julius Henry "Groucho"  Marx (1890 – 1977) – Comedian, Actor<\/span><\/i><\/div>\n
      Never fall into the "<\/span>warm body" syndrome. It is a trap from which you will never escape. It is like stepping into a bear trap; you can survive but not without losing a limb! <\/span><\/div>\n
       <\/div>\n
      When you hire a "warm body" you are telling the people already on your team that you do not think very much of THEM! They would rather work short and be treated to a free lunch than feel like they are buying a lazy co-worker’s lunch (and dinner for his or her family) every day through the extra effort they need to apply to carry the dead weight of an additional "warm body."<\/span><\/div>\n
       <\/div>\n
      Good people with a strong sense of self and commitment to an improved way of life love a challenge!<\/span><\/div>\n
       <\/div>\n
      If you make it more of a challenge to join your team than the other teams in your league (your local competitors) you will create a desire; an attraction to be a member of your team. <\/span><\/div>\n
       <\/div>\n
      The challenge is to do this without arrogance.<\/span><\/div>\n
       <\/div>\n
      To do it with humility and joy; to create an atmosphere that it is challenging and worthy to join your team because it is a pleasant and rewarding atmosphere that allows individuals to be themselves so long as they are contributing to the greater good. This is an atmosphere; a culture, that should be protected and preserved.<\/span><\/div>\n
       <\/div>\n
      You avoid arrogance by making it about the culture; it is about the TEAM; it is NOT about the individuals! <\/span><\/div>\n
       <\/div>\n
      However, the CULTURE allows and cultivates individuality.<\/span><\/div>\n
       <\/div>\n
      You will learn that TEAM is all about: Tolerance, Engagement, Accommodation and Mentoring.<\/span><\/div>\n
       <\/div>\n
      But before we talk more about TEAM we have three more “Fundamental Four” steps to teambuilding to talk about!<\/span><\/div>\n
       <\/div>\n
       <\/div>\n
      <\/p>\n
      Lon Kieffer, author of "Get Out of Bed and Go to Work!",<\/i> Speaker, Consultant and expert on Workplace Culture Change and Generational Conflicts, gives seminars, keynote and plenary addresses, runs annual sales meetings, and provides Common Sense Consulting at:  www.LonKieffer.com<\/font><\/a>. He can be reached at  <\/skype:span>   <\/skype:span>       <\/strong><\/skype:span>  <\/skype:span><\/skype:span> <\/skype:span>888-466-2379<\/skype:span><\/skype:span><\/strong>      <\/strong> <\/font><\/skype:span><\/skype:span><\/font><\/font><\/skype:span> or via e-mail to Lon@LonKieffer.com<\/font><\/a><\/i><\/div>\n

      <\/span><\/div>\n

       <\/div>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Whether it be a civic organization, a fitness center, a sports team or a dating site on the internet all successful groups have "Four Fundamental" components, steps that build loyalty and a feeling of "membership." Membership is Retention on steroids! Membership has its privileges, but it also has its costs!   The "Fundament Four" Steps to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9,72,8],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-workplace","tag-generational-conflicts","tag-lon-kieffer","tag-workplace-culture-change"],"_links":{"self":[{"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25"}],"version-history":[{"count":0,"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=\/wp\/v2\/posts\/25\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lonkieffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}